Angel Mendoza is the Partnerships Director for the IPG Media Lab, a specialized group dedicated to bringing innovation to brand clients across Mediabrands. He is tasked with understanding how new technology trends will impact media consumption, consumer behavior and evaluating startups for client test pilots. In addition, he provides clients with actionable insights to help navigate the evolving media landscape in the form of editorials and through the IPG Media Lab’s podcast called Floor 9.
Before IPG Media Lab, Angel was part of the original founding team of the Industry Index, the first online ratings platform for advertising technologies, which was acquired by Capital Strategies in July 2016. Prior to the Industry Index, Angel spent the majority of his career working for startups in the Mobile and Display space.