Stacy Minero

Stacy leads Twitter’s Content Creation team which helps brands earn attention, build relevance, and drive conversation at scale. The team includes Niche, a premium service that connects brands with Social Creators as well as Video Editing which helps brand optimize video for the Twitter feed.

Stacy previously led the content strategy practice at Mindshare and Communication Planning for American Express. Earlier in her career Stacy worked as a Strategic Planner on P&G, Coca-Cola and Hershey. In 2013 Stacy was named by Adweek as a Media All-Star and was a recipient of 212 NYC's award for thought leadership. In 2017 Business Insider named her one of the best business people to follow on Twitter.
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