Beth Rockwood currently serves as senior vice president of portfolio research at Turner. She oversees a unified ad sales research team focused on deepening the company’s understanding of the developments and trends impacting the advertising marketplace and providing actionable insights and intelligence to capitalize on those shifts. Her teams focus on four key intelligence areas: marketplace insights, Turner audiences, category & consumer insights, and attribution & measurement. Based in New York, she reports to Katrina Cukaj, executive vice president of sales and client partnerships at Turner.
Prior to joining Turner in 2016, Rockwood served as senior vice president of market resources and advertising sales research at Discovery Communications, where she managed marketplace intelligence, and audience estimates and forecasting for the company’s portfolio of networks. Before joining Discovery Communications in 2003, Rockwood held positions at CBS Corporation and Young & Rubicam.
Rockwood has a bachelor’s degree from St. Lawrence University. She currently serves on the board of the Advertising Research Foundation, is a Trustee for the Marketing Science Institute, and is a member of the Market Research Council and Coalition for Innovative Media Measurement (CIMM.)
Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, includingAdult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTVand Turner Sports.