Blair Lee has been tasked with creating unique consumer experiences for international leading retail brands.
Over the course of her career, Blair has earned a excellent reputation as a strategic marketing and advertising executive. In 2015, she founded Touch Virtual with the aim of revolutionizing how brands interact with their audiences. Since then, she has successfully launched interactive campaigns in partnership with China’s leading retail platforms including Alibaba Group and JD.COM. Other key accounts include Unilever, Walmart, Budweiser and Philips. Touch Virtual has driven breakthroughs in consumer engagement via VRAR solutions. Blair has worked hard to educate the China market on how AR and VR are driving better consumer interactions by leveraging data on consumer behaviors to create tailored shopping experiences. She has been recognized by the industry as a rising star with her numerous awards, including“Rising Entrepreneur of the 2017”.