At News Corp, Scott serves as the SVP of Sales and is currently spearheading the go-to-market strategy for News IQ, which is the first solution that leverages all of News Corp’s first party data, social listening technologies and premium inventory as one unified marketing solution that is both scalable and guaranteed to be brand safe.
Scott brings 17+ years of experience building industry leading marketing solutions that equally benefit both the brand marketer and consumer. Prior to joining News Corp, he has built businesses within both venture-backed start-ups and some of the largest e-commerce and digital media organizations, including PayPal, eBay, Drizly, WHERE and Time Warner. Scott is a Penn State graduate, an active speaker at various industry events and a firm believer in the words of Walt Disney, “It’s kind of fun to do the impossible!”
Scott Hendrickson Job Title Senior Vice President of Sales Company NEWS CORP Connect via