Sona is a marketing and operations executive with an accomplished track record of contributing to the development, operations and revenue growth of award-winning advertising technologies, including addressable advertising.
Sona serves as Vice-President of Addressable Campaign Management and Operations for the NY Interconnect, LLC (launched in April 2018) and is responsible for strategic development regarding data, market and research analytics, technical process improvements, and operations support for data, linear, addressable interactive and digital sales.Also known as NYI, the organization is a joint venture between Altice USA, Charter Communications, and Comcast, that unifies TV ad opportunities across all providers–in addition to major affiliates including FIOS, DirectTV and Dish—in the New York market. NYI offers marketers an audience-based platform with linear, addressable, IP and OTT opportunities.
Prior to joining the (new) NYI, Sona held a similar role at Altice USA, where she served as one of the original members of the Advanced Platforms Sales Team.
Sona began her career on the marketing team for Softbank Ziff-Davis, and would go on to manage major accounts, including Yahoo! and Hotmail, for one of the nation’s first online advertising sales organizations.
She has a B.A., Communications from Rutgers University.
Sona Mirakian-Pehlivanian Job Title VP Operations Company NEW YORK INTERCONNECT Connect via