Chris DeAppolonio saw the boom coming for esports 10 years ago, centering his NYU Masters thesis on the subject, titled “Playing with the Big Boys: The Rise of Professional Gaming.” His work since then has laid the foundation to best capitalize on it. He has spent over a decade in the sports industry with Jack Morton Worldwide and Genesco Sports Enterprises directing sports marketing strategy for clients such as Chevrolet, AAA, and PepsiCo. Additionally, he has been responsible for crafting sports and motorsports activations for these clients, including extensive season-long marketing tours. His expertise is not just in sports, however, as he led esports strategy consultation for MillerCoors and Papa John's while at Genesco Sports, and now applies them on behalf of Triggerfish Partnerships.
Chris DeAppolonio Job Title Vice President of Global Partnerships Company TRIGGERFISH