Alexis Rodriguez is an accomplished marketing executive with over 20 years of corporate and entrepreneurial experience shaping and delivering innovative, high-impact TV, digital, social media, and mobile campaigns for some of the world’s leading advertisers.
As the Head of Global Solutions of Shazam, her strategic marketing leadership paved the way for both her clients and organization, specializing in the full spectrum of product development, including strategic business planning & execution, revenue generation, and market expansion. While at Shazam, Alexis forged an identity for herself as an expert in breaking through the clutter using data-driven insights to develop world-class content marketing products that engages audiences wherever they are. Most notably, Alexis and her team conceived, architected, and launched a new emerging music content platform, Next to Know, providing a data curated in-app consumer experience, editorial experiences for social and digital platforms, and a fully integrated sponsorship opportunity to take to market.
Formally the SVP of Viacom Velocity, Alexis was an influential and insightful advisor with expertise in millennial markets and technology trends having led bold and innovative campaigns for an impressive list of clients, including Pepsi, P&G, AT&T, Unilever and Toyota. Under her leadership Velocity was ranked #1 and #2 integrated marketing teams by Myers Media Business Report for music and entertainment, respectively.
An entrepreneur and creative talent who has been involved in the start-up and successful creation of two businesses Branded Entertainment Studios and RAW Interactive. Alexis started her first company in 1994, RAW Interactive. Leading RAW Interactive’s creative initiatives for eight years, Alexis directed several successful projects ranging from dotcom startups, to major product launches for many Fortune 500 companies. Working with clients such as IBM, UPS, American Express, and The Ford Motor Company.
Alexis served on numerous industry panels, including Coca-Cola North America Marketing Summit Teen Module, Clio Music Juror, Communication Arts, and Applied Arts Magazines. Alexis received numerous industry awards, including a One Show Pencil, for her outstanding strategic work for the launch of American Express Blue, a Communication Arts award for creative and strategic excellence for IBM’s presence at the 1998 Olympic Games, as well as, a How Magazine and Print Magazine awards for her work at the 2000 Olympic Games, for IBM.