Craig Binkley is the President of PRØworks, a strategy consulting group that brings proven approaches to business growth from mainstream categories, adapted by a deep knowledge and experience in cannabis, to enable success in the rapidly expanding, ever-changing world of cannabis products.
Craig was previously the CMO for Coca-Cola Mexico, ascending to that role after a successful tenure as Worldwide Director of Marketing for Diet Coke & Coca-Cola light, as well as the Minute Maid brand of juices and drinks. Craig moved into the professional services and consulting arena after his time with Coke, co-founding and acting as Chief Consulting Officer at Zyman Group where he led an international team of more than 100. After Zyman’s acquisition by MDC Partners, an influential marketing and communications network, Craig served as its EVP of Strategy. Craig then accepted position as CEO of Northstar - a global, multi-award-winning, full service market research agency. He later founded BinkThink Strategy Group, where he subsequently created CannaBinkThink as a specific cannabis-related focus for the company in early 2018.
Craig is a successful global business leader and senior marketing executive who drives transformational marketing and growth strategies for his clients. He has successfully built upon almost two decades of client-side success running marketing organizations to become a sought-after thought leader and advisor to clients ranging from Fortune 500 CEOs and CMOs to small business entrepreneurs. Craig specializes in developing pragmatic growth strategies that blend his hands-on operating experience with a wealth of knowledge and business patterns garnered across a wide range of industries and business functions. His portfolio of global client work includes well-known brands and companies such as MillerCoors, ConAgra Foods, Pepsi, Kimberly-Clark, Microsoft, Dell, Accenture, Expedia, Pfizer, Johnson & Johnson, Novartis, sanofi-aventis, Gannett, Vodafone, Arla Foods, Dow Chemical, Alcoa, Cintas, Nationwide Insurance, Safeco, GE, Cox Automotive, the National Football League and many others.