James Charles is a 19-year-old makeup artist and social media influencer. At the age of 16, he began playing with makeup for the first time on his Instagram page – @jamescharles. It instantly took off, and after a few viral posts, James was noticed by Covergirl. Just one year into the cosmetics world, James signed with the brand and became the first male face of a mass beauty company. This skyrocketed him to international fame.
Over the last three years, James has worked hard to consistently shake up the industry with colorful looks, original video concepts, fashion-forward outfits, and has turned every scandal into a valuable life lesson and learning opportunity— or a meme. James’ viral marketing abilities and work ethic have allowed him to grow a massive following of millions of fans, which he calls his “Sisters.” James has consecutively been the #1 influencer in the beauty space for the last several months (based on growth and engagement).