David Richard Bell

David is a Founding Partner at Idea Farm Ventures (IFV), a New York-based consumer & retail venture studio, founded to build and back the next generation of exceptional Millennial lifestyle brands. Prior to IFV, he had a 20-year academic career at the Wharton School where was a Chaired Professor, award-winning researcher and teacher, and developed Wharton’s first courses on digital marketing and e-commerce.

David speaks globally on digital marketing and e-commerce for clients including Alibaba, Google, Haier, Nike, and Ralph Lauren. He is also author of Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One, an authoritative book on how to win in the digital economy
David holds a Ph.D. from the Graduate School of Business and an M.S. in Statistics, from Stanford University, as well as an M.Com. (1st Class Honors) and B.Com. from the University of Auckland.
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