Peter DeLuca

As Senior Vice President, Brand & Acquisition for T-Mobile, Peter DeLuca is responsible for surfacing brand expressions across all channels, delivering a consistent communications experience that drives acquisition. Additionally, he oversees corporate media planning, buying, implementation and program integrations, including traditional, digital, mobile media, and social. During his 7+ years at T-Mobile, Peter has been instrumental in bringing

the Un-carrier strategy to life through the development of distinctly Un-carrier advertising, retail communications, digital, social, sponsorships, events, and experiences.
Prior to joining T-Mobile, Peter was the Chief Marketing Officer for the specialty retailer Banana Republic (owned by Gap Inc.). He also spent 12 years working at Charles Schwab in various senior marketing leadership roles. Before joining Schwab, he spent the early part of his career working at advertising agencies with clients such as AT&T, MCI, and several Procter and Gamble brands. He earned a Bachelor of Science degree in advertising from the University of Colorado.

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