Javiar Farfan

Farfan, a seasoned marketing executive, has established his career by leveraging music, entertainment, technology, and culture to build brands. Farfan is currently consulting brands like Miller Coors, TIDAL and ABI in these areas. Farfan formerly was VP of Segment Marketing Strategy for Verizon. Previously, Javier was the head of the Music and Entertainment group across PepsiCo Beverages North America and also led culture marketing efforts where he focused on developing programs that inspires cultural fluency across PepsiCo brands.

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