In this session...
Join WIRED, McCann Worldgroup, and marketing leaders for a documentary screening and panel discussion about A.I.’s evolving role in our world and what that means for brands.
“Being Human in an A.I. World” is part of a recent, two-part docuseries produced by McCann Worldgroup in conjunction with WIRED Brand Lab. It offers global marketers a framework for understanding key opportunities to leverage A.I. in their work across three key areas: analytics, operations, and creativity. Through this screening and discussion, we’ll explore how A.I. is impacting marketing today and inspire marketers to dream up new ways to use A.I. for their brands.
What You'll Learn from This Session...
- How is A.I. already playing a meaningful role in people’s lives today?
- How much is/should ethics play a role in our design of A.I. systems?
- Why is A.I. an important area for marketers to pay attention to?
- In what areas is A.I. changing marketing and where should marketers look to innovate with A.I.?