In this session...

Cookie-driven ad targeting is rapidly declining in the face of consumer privacy demands and education around efficacy. First-party data is coveted for engaging existing customers, but how do you access that data to attract new customers? Learn why the country's largest retailers are in the strongest position to use consent-based data, and how they can help you drive maximum return with high-potential targets for your brand.

What You'll Learn from This Session...

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Presented with


Speakers

Andrew Casale CEO Index Exchange
Gayatri Bhalla Chief Evangelist, Advanced TV, Global Business Solutions LiveRamp
Dave Peterson Vice President Roundel
Brian Andersen Co-Founder & Head of Digital Marketing Investment Banking LUMA
Amy Lanzi EVP, Commerce Practice Lead, North America Publicis Media

Event Details

Event Type Seminar

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