How do consultants and creatives align their work? What should marketers and advertisers know about consulting? Even when they’re not always competing directly in pitches, agencies and consultancies are bumping into each other as they exploit deep C-suite connections around the world. Join leaders from Wunderman Thompson as they take the stage to discuss the integration of consulting and advertising across the agency landscape. Learn how they make it work.
What You'll Learn from This Session...
How consulting services can help you grow
Why Business Cases are the new North Star
Incremental growth vs. exponential growth
What is the Digital Threat / Opportunity for your business
Which Digital Business Model is best for your future?