It is undeniable that quality, actionable data is essential to advertisers and publishers alike. However challenges remain in how to effectively deploy first and third party data across a variety of screens and platforms. Join SpotX as we explore how media owners and advertisers can successfully implement data to supercharge their video campaigns.
What You'll Learn from This Session...
How advertisers can effectively utilize varied data sources to improve planning and forecasting, and campaign targeting and delivery.
How publishers are opening up access to their data – providing advertisers with a new opportunity to improve how they connect with consumers.
How to manage the complexity of connecting different data sources, for different device types.
VP, Strategic Partnerships
EVP & GM, Global Programmatic Revenue
EVP, Sales Research Insights & Strategy
EVP, National Advertising Sales & Strategy