In this session...

Identifying the perfect brand narrative is a challenge, but safeguarding that narrative has gotten a whole lot harder. Are you prepared to defend your brand against malicious actors and rogue algorithms alike? The rise of deepfake technology creates a new and important consideration for marketers and their agencies. Today, it’s imperative that R&D teams work directly with brand storytellers to verify authenticity and manage conversations. Join WSJ for a panel conversation on the importance of separating fact from fake.

What You'll Learn from This Session...

  1. Why trust is crucial to the future of news
  2. How deepfake tech and algorithmic bias impacts marketing initiatives
  3. Where marketers can better organize themselves in advance of an issue

Presented with


Speakers

Phillipa Leighton-Jones Editor-at-Large The Wall Street Journal
Guthrie Collin Chief Analytics Officer Dow Jones
Marc Minardo Managing Director Sard Verbinnen & Co.
Gordon Crovitz Co-CEO NewsGuard

Event Details

Event Type Seminar

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