In this session...
ANA’s Gender Equality Measure™, GEM™ is the global gold standard for measuring unconscious bias in advertising and programming. High-scoring GEM™ advertising drives improved reputation, increased purchase intent and ultimately sales. But what moments specifically contribute to high GEM™ scoring content and superior storytelling? Join SeeHer, GTB (agency for Ford), and Dumbstruck (leader in Emotion Analytics) to unpack GEM™ using to discover the "moments that matter."
Learn granular insights as to WHY, and intersectional aspects of the WHY as it varies among specific demographic groups.
What You'll Learn from This Session...