Reach and frequency on your mind? Our panelists discuss this fundamental shift and what it means for TV advertisers as they look to compare linear and connected TV performance. This session will unpack the debate on whether connected TV is better as a brand vehicle or performance driver, and how to measure it all.
What You'll Learn from This Session...
What it takes for connected TV to drive brand awareness and performance
The challenges and opportunities for measurement in the fragmented landscape of connected TV
How to provide greater transparency into reach and frequency across linear and connected TV
VP Ad Sales & Strategy
GM Measurement & Analytics
Chief Research Officer
Omnicom Media Group