In this session...
Today's technology has given viewers the ability to watch TV anywhere in the world, at any time. But while the evolution of TV has made it more convenient and easier to watch what you want, whenever you want, it's created challenges for advertisers hoping to better connect with people. Fortunately, TV advertising is evolving and getting smarter. Two leaders in the TV space, Experian and TIVO will discuss how their partnership allows them to use data more efficiently, identity their targets and measure the effectiveness.
What You'll Learn from This Session...
- Digital trends in the TV space
- How data is driving today’s advertising not only in the digital space but also TV
- Best practices from brands that are using TV to effectively target their audiences
- What brands can do today to make their TV advertising smarter