United Nations Development Programme (UNDP) initiative and 2019 Cannes Lions Grand Prix winner - The Lion’s Share - provides a mechanism for brands to save nature and support local communities each time an animal image is used in an ad. By donating 0.5% of media spend on ads with animals to The Lion’s Share, brands can make a significant contribution.
What You'll Learn from This Session...
How to create socially conscious campaigns that resonate and endure.
Discover what catapulted Lions Share to win the Cannes Lions Grand Prix.
Find out how the SDGs become relevant when they align with the purpose of the business.
Engagement & Partnership Manager
United Nations Development Programme
CEO & CCO
EVP, Director Data Solutions
BBDO New York
Social Impact Director
Dentsu Aegis Network
Event Type Workshop
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