In this session...
Some brilliant creative wins awards. Some brilliant creative drives results. And some brilliant creative — like that from YouTube Works award winners Samsung and Xfinity — does both.
What were the common elements across the campaigns? What did their briefs look like? How did they bring their creative and media teams together to innovate on the platform? Draw insights and inspiration from brands and agencies who are excelling at planning, storytelling, and using creativity to move customers.
What You'll Learn from This Session...
- Plan and build for media and creative together
- Experiment with new formats to orchestrate engaging stories that build over time
- Draw inspiration for your next campaign from YouTube trends and creators