Hyper-aware customers are forcing brands to think critically about the personalized experiences they deliver to customers. How can brands navigate personalization in the world of the discerning customer to deliver the experiences consumers want and expect? This panel will explore how marketers can effectively leverage machine learning and AI to create meaningful dialogues with customers and why proven channels like email marketing are having a resurgence.
What You'll Learn from This Session...
Why it's time to think differently about your email experience
The role of AI and machine learning in delivering personalization
How to navigate personalization with today's discerning customer
Senior Director, Marketing Activation and CRM