In this session...
The paradigm of People, Process and Technology has given way to Data. Data is one of the most valuable assets of every organization. As the data-driven apparatus around automated advertising and real-time targeting penetrates every aspect of media and marketing, the challenge is mastering the data.
It all starts with owning the data.
Join this panel discussion to learn more about the new data imperative and how organizations can plan and prepare to own, control and use their own data.
What You'll Learn from This Session...
- What is the data strategy that fuels customer engagement, retention and growth?
- How does the cloud aid in driving faster speed to action with insights?
- How do marketers develop realistic KPIs for campaigns up front, plan with transparency in mind, protect privacy, and ensure efficiency?
- How does having an advanced data architecture impact the growth and profitability of the organization?