In this session...

According to July 2019 Shareablee Report Bleacher Report and House of Highlights combined for 8 of the 10 top branded content posts by publishers. This discussion will take a look at how the #1 sports media brand for millennial and Gen Z sports fans is leveraging its reach and unparalleled content creation team to reinvent the branded content space. It will take a look at its approach for Serge Ibaka’s popular culinary interview show: How Hungry Are You?

What You'll Learn from This Session...

  1. How to create branded content that matters and engages audiences
  2. Key insights/data on successful video performance
  3. How to work with talent and get meaningful, authentic results
  4. How to create content tailored for multiple platforms


Ed Romaine CMO Bleacher Report
Sahil Patel Senior Reporter Wall Street Journal

Event Details

Event Type Seminar

Track  Future of Sports 

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