According to July 2019 Shareablee Report Bleacher Report and House of Highlights combined for 8 of the 10 top branded content posts by publishers. This discussion will take a look at how the #1 sports media brand for millennial and Gen Z sports fans is leveraging its reach and unparalleled content creation team to reinvent the branded content space. It will take a look at its approach for Serge Ibaka’s popular culinary interview show: How Hungry Are You?
What You'll Learn from This Session...
How to create branded content that matters and engages audiences
Key insights/data on successful video performance
How to work with talent and get meaningful, authentic results
How to create content tailored for multiple platforms