Rich Guest is Global Digital Officer and EVP, Global Business Director for DDB. Prior to his current role, Rich served as President of Tribal's North America operations. Before that, Rich was Managing Director of the award-winning New York office of Tribal Worldwide. In that capacity he oversaw the work of more than 85 employees on accounts including Diageo, Johnson & Johnson, Hiscox, H&R Block, Merck, NBCUniversal, Novartis AG, and Solvay Pharmaceuticals. During Rich's tenure the office more than doubled in size.
Previously, Rich spent several years at Tribal’s Chicago office working in a variety of client service, business development, and marketing strategy roles. He managed agency relationships with clients including Dell, LensCrafters, Microsoft, McDonald’s, Qwest, Ronald McDonald House Charities, and Universal Studios. During this time Rich helped McDonald’s craft their first in-video game marketing strategy. This involved negotiating relationships with Electronic Arts and Activision, which resulted in McDonald's products being placed in The Sims, The Sims Online, and other major video game titles.
Rich has also worked at DDB Chicago, J. Walter Thompson (Detroit), and comScore Networks. He has been awarded an M.B.A from the Kellogg School of Management at Northwestern University and a B.A. with Honors from Indiana University Bloomington.