Yale Cohen

Yale Cohen serves as the EVP, Global Activation Standards at PMX,
focusing on developing policies that cultivate the most value for agencies and advertisers. He has worked at Publicis for the past nine years, and as a thought leader, helps Publicis establish new standards for brand safe buying and reporting on clients’ media investments. Yale is a member of the 4As Digital Operations & Technology Committee and Advertiser Protection Bureau (APB), AdLedger Blockchain Education Working Group, IAB Long Form Video Terms & Conditions working group and Open Source SDK project, and the UJA Marketing Committee. A graduate of the Wharton School at the University of Pennsylvania, Yale has worked across clients including JP Morgan Chase, Johnson & Johnson, Masterfoods, Zipcar, among others throughout his almost 15 year experience in digital advertising. He was recently named to
Adweek’s 2018 Young Influential list honoring top talent in media, marketing, and technology.

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