Dia Simms worked her way up to President of Combs Enterprises after a member of Sean “Diddy” Combs’ team initially recruited her to be his executive assistant in 2005. She has since held numerous roles on the Combs executive team including general manager of advertising and marketing firm the Blue Flame Agency and President of Combs Wine & Spirits. Simms oversees business and creative activities across the companies and investments built and cultivated by Mr. Combs including Combs Wine & Spirits, Blue Flame Agency, AQUAhyrdrate, Bad Boy Entertainment, Sean John, Revolt Media and Capital Prep Harlem. Dia has been named as a powerful executive on Billboard’s annual Women in Music list, the Ebony Power 100 list, Ad Age Women to Watch and Variety’s Power of Women New York Impact list. She has also received a Matrix Award from NYWIC. Dia balances work/personal life by commuting between Combs Enterprises in NYC & LA to her home in Maryland where she resides with her husband and daughter.