Terri Schriver is a Senior Vice President of Customer Engagement and Investment at Bank of America. She leads the bank’s brand safety practice within marketing, which focuses on protecting Bank of America’s customers, brand and investment in the media marketplace. Terri’s previous work in this space includes spearheading the development of an automated multi-partner ad verification solution for fraud, viewability and brand safety.
For the last six years, Terri has also led Bank of America’s real time engagement strategy at the World Economic Forum in Davos, Switzerland. Davos is one of many successful content integration programs she created in partnership with publishers, including Reuters, Bloomberg, The Atlantic, New York Times, Conde Nast, Forbes, and Quartz.
Prior to joining Bank of America in 2006, Terri worked in brand advertising for Lowe’s and Sherwin Williams. She is a member of the ANA Media Leadership Committee, co-chair of MMA’s SAVE Brand Safety Council and a member of the Brand Safety Institute Editorial Board.
Terri Schriver Job Title Senior Vice President of Enterprise Media Company BANK OF AMERICA Connect via