As a result of Carolyn Tisch Blodgett’s leadership as Senior Vice President and Head of Global Brand Marketing, Peloton—the company that has revolutionized the fitness industry—is now a household name. She recruited and guided the company’s marketing team and implemented a brand strategy that grew Peloton's membership base to over one million members. She increased brand awareness from 15% to more than 70% in three years, and produced a series of top performing marketing campaigns. Carolyn oversaw Peloton’s largest campaign during the 2018 Winter Olympics, which received a prestigious Effie award; spearheaded the launch of Peloton’s second product, the Tread; and oversaw the company’s first international expansion. Most recently, she's been recognized as an AdAge 40 under 40 recipient, one of AdWeek’s Most Powerful Women in Sports, one of the 25 Most Innovative CMOs in the World in 2019 by Business Insider, and a recipient of the prestigious 2018 AdWeek Brand Genius Award.
Carolyn Tisch Blodgett Job Title Senior Vice President and Head of Global Brand Marketing Company PELOTON Connect via