Kelly Abcarian

Kelly Abcarian is a media research executive with more than 18 years of industry and technical leadership in aligning cross product solutions for television, digital and cross-platform. As General Manager for Nielsen’s new Advanced Video Advertising Group, Kelly has helped to lead Nielsen in sharpening its focus to help shape the future of addressable TV advertising. Over the last several years, Kelly has helped to lead Nielsen in making a number of strategic acquisitions that have strengthened its technology offerings and positioned Nielsen in the Addressable TV future, including Qterics, Gracenote and most recently Sorenson Media. With Kelly's deep industry experience, she is excited to lead Nielsen in working alongside the industry in delivering on a true scalable industry wide end-to-end addressable TV advertising solution.

Prior to Nielsen, Kelly held senior leadership positions for large technology companies, including Siebel Systems and Oracle.

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