Katie Wilson is the Founder and CEO of TapOnIt. On a mission to build a platform that would help to drive traffic, awareness and sales to local businesses using the power of text messaging; Katie and her co-founder/sister, Sara Castillo, launched TapOnIt in 2015 from their home state of Iowa. Since founding the company, TapOnIt has evolved into a major player in SMS/MMS consumer engagement. TapOnIt Technology provides a software platform that uses personalized MMS and an interactive mobile experience to help brands engage, grow and further monetize their consumer databases via text. TapOnIt Mobile Deals, a new customer acquisition tool for brands, is focused on building a nationwide database of consumers that have opted-in to receive offers and promotions from a wide
variety of businesses via text. Currently growing in 38+ markets across 15 states, TapOnIt Mobile Deals has a negative net churn and experiences redemption rates exceeding 18%.