Spencer Gerrol is the Founder and CEO of SPARK Neuro, a neuroanalytics company leading the future of the advertising and entertainment industry by measuring consumer attention and emotions. Backed by actor Will Smith and entertainment industry titan Michael Eisner, as well renowned investors, Gerrol’s company has taken the industry by storm.
A cognitive scientist himself, Gerrol leads the charge at SPARK Neuro, providing brands and agencies unprecedented insight into consumer engagement. With cutting edge neuroscience tools, Gerrol empowers businesses to create powerful and engaging storytelling across advertising, marketing, entertainment and more.
With over 15 years experience in neuroscience, Gerrol has learned that attention and emotion are the foundation of consumer perceptions and actions. He has a passion for teaching and sharing the power of neuro-analytics, and is often featured in the press, including CNN, The Washington Post, ABC News, Forbes and Ad Week.