With 17 years of CPG experience across Developing & Developed markets and managing brands and P&L across personal care & food, Vikramjeet Singh is currently heading Marketing at Kraft Heinz Chicago HQ. Vikram leads iconic brands such as Planters, Kool-Aid, Maxwell House, Jet-Puffed, Jell-O and others with a clear task to transform these legacy brands into creative powerhouses and engage people in a meaningful way.
In his current role, he is focused on contemporizing Planters by taking the brand to the Super Bowl with the ‘Always there in Crunchtime’ campaign & winning the Twitter Bowl on game day. This was followed by a consistent string of mini tentpole events such as Launching Planters Beer (IPA Nut), Planters ‘Save your Nuts’ on Movember and the launch of Planters Sneakers (#Crunchforce1). Combined with work on Kool-Aid, Vikram is helping these brands not only grow topline and strengthen equity but also increase new users to the base who are constantly engaged.
Vikramjeet Singh Job Title Vice President Marketing- U.S. Beverages, Snacks, Desserts Company KRAFT HEINZ Connect via