David Vinjamuri is President of ThirdWay Brand Trainers, whose clients over the last 14 years include American Express, Starwood Hotels, The Corporate Executive Board, The U.S. Army, Navy and Commerce Department. David also teaches branding and social media to Master’s degree candidates at NYU where he is adjunct Assistant Professor of Marketing. He also lectures biannually at the Olin Business School of Washington University in St. Louis. David writes the Brand Truth column online for Forbes, which has been read by over 1 million people. David is the author of Accidental Branding: How Ordinary People Build Extraordinary Brands (Wiley, 2008) and two novels.
David has been quoted as an expert on brands in The New York Times, The Wall Street Journal, USA Today, BusinessWeek, US News & World Report, BusinessWeek and Investor’s Business Daily. David has contributed to BrandWeek, Advertising Age, Library Journal and Publisher’s Weekly. He has appeared as a brand expert on PBS Marketplace, CBS News, BBC World, Fox Business News, Bloomberg TV and MSNBC.
David was formerly a brand manager at Johnson & Johnson, worked in customer marketing at Coca-Cola, ran an acquisitions group for DoubleClick and ran marketing at two smaller companies. He started his business career in management consulting. David graduated with High Honors from Swarthmore College and was a Citicorp/Walter Wriston Scholar at The Fletcher School of Law and Diplomacy at Tufts University.