Drayton Martin

I’ve worked in marketing my entire career, traveling around the world tackling
many industries from automotive and finance to travel and QSR. Along this
journey, a single truth has risen to the top: there is no more powerful weapon to
tackle business challenges than the mash up between data-driven insight and
creativity. I am agency trained, first as a strategist and then a business lead,
with the last 15 years spent happily at MullenLowe. Joining Dunkin’ a year ago
and establishing a new role within the company, VP, Brand Stewardship, took my
career to whole new level. Charged to modernize the brand, it started with
dropping “Donuts” from our name. Now on a first name basis with America, I
shape how the brand behaves at every touchpoint, carefully orchestrating each
encounter to be memorable, inspiring and decidedly Dunkin’. Four years at
Wellesley College set me off on this adventure. My husband, two teenage sons
and extraordinary dog keep me inspired and on my toes.

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