Michael Stone serves as chairman and co-founder of Beanstalk, a leading global brand licensing agency that is a part of Omnicom Group. He is also the author of The Power of Licensing: Harnessing Brand Equity (Ankerwycke, 2018) & the 2019 inductee to the Licensing International Hall of Fame.
Michael has been instrumental in driving the evolution of licensing from primarily an entertainment marketing tool to a highly effective corporate marketing and communications tool used by many of today’s Fortune 500 companies. Michael has been a leader in all facets of licensing, developing brand extension programs for major multinational corporations as well as celebrities, sports and entertainment properties, including retail exclusive programs devoted to specific licensed properties.
Under Michael’s leadership, Beanstalk has been responsible for some of the most successful licensing programs of all time, including programs for Harley-Davidson, The Coca-Cola Company, Procter & Gamble and AT&T.