Gregory Friend is Sr Director, Measurement Solutions for Ampersand. In this role he leads advanced TV targeting and measurement initiatives supporting $50MM+ business from Fortune 100 companies.
Greg has more than 10 years of experience in digital and cross-platform data and research. Prior to this role he was Director, Advanced Audience Solutions for Comcast Spotlight, building innovative audience-focused solutions for planning, executing and measuring cross-platform video advertising campaigns.
In addition, Greg has served as Director, Strategy and Media for Ansible, and as Senior Manager, Media Solutions for Collective, now Visto.
Previously, Greg was Manager, Global Product Marketing for advertising effectiveness at Nielsen, where he managed the global launch of digital advertising measurement products. He began his career as client solutions associate with Nielsen’s Emerging Leaders Program.
Last year Greg was named to TV Week’s 40 under 40.
Greg Friend Job Title Sr. Director, Measurement & Research Company AMPERSAND Connect via