Samantha is a passionate and award-winning brand marketer best knows for her category disrupting work on the 19 Crimes Wine brand.
Prior to joining Bhang, Samantha spent 20 years in the Adult Beverage industry working for both Treasury Wine Estates and Diageo North America. Most recently she served as Vice President of Brand Marketing for Treasury where she led strategy for such brands as Beaulieu Vineyard, Stagsʼ Leap Winery and Penfolds and served as Global Director for 19 Crimes as it grew to over a million cases and launched the Living Wine Labels App. Samanthaʼs work has been awarded a Super Reggie for 19 Crimes, a Gold Reggie for Penfolds and numerous other industry accolades.
Samantha is now leveraging her extensive marketing and brand development experience as well as her understanding of distribution in a regulated industry to help grow Bhangʼs presence worldwide.