After a broad 12-year career in ad tech at startups like Adap.TV, ad tech giants AOL and Google and most recently leading Audience Platforms and Strategy at Dentsu Aegis Network, Vinny made the uncommon move to the client-side at Hershey to “see if all this data and tech really worked.”
In his current role as Head of Addressable Media, Vinny is building out Hershey’s data and media technology capabilities to transform a 125-year old company with iconic brands like Hershey’s, Reese’s, Kit Kat, Kisses, Ice Breakers and Twizzlers into a CPG leader at the forefront of the rapidly changing media landscape.
Vinny’s uniqueness stems from the fact that his vision for Addressable Media is grounded in solid business metrics of sales, share, household penetration and profit. Data and technology are now seen by Hershey as critical tools to achieve these goals. Examples include using Addressable Media to boost sales at underperforming stores at Halloween and Easter, leveraging weather data to
Vinny Rinaldi Job Title Head of Addressable Media and Technology Company THE HERSHEY COMPANY Connect via