Meredith Worrilow

As Global Director, Business Marketing, Measurement and Insights, Meredith Worrilow leads the planning and execution of all sales marketing strategies, and custom research and measurement partnerships at Activision Blizzard Media. A digital marketing leader with over 10 years’ experience, Meredith’s research-based approach delivers intelligent and creative strategies to differentiate Activision Blizzard Media in market, while emphasizing its effectiveness to brands.

Prior to joining Activision Blizzard Media in 2018, Meredith held senior leadership roles at PHD Media, where she oversaw a team of global research analysts across the Google account, and MediaVest, where she developed bespoke research, consumer insights and strategy for new business pitches. Meredith has spoken at leading industry events, including Advertising Week Europe and the MRA Insights and Strategies Conference, and has a Burke Institute Certificate in Qualitative Research.

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