At STXfilms, Amy Elkins forges and nurtures strategic business partnerships, which have allowed STX incredible first-to-market creative and data opportunities and unprecedented consumer insights. She also brings data-driven consultation to STX’s marketing ethos, which has kept STX ahead of the curve in its pursuit of groundbreaking industry initiatives. During her tenure, Elkins developed a full-scale media team in partnership with Horizon Media from the ground up, uniquely suited to adapt to STX’s quickly expanding verticals. Elkins was critical in the huge success of Bad Moms which has made over $170MM in world-wide box office.
Prior to joining STX Entertainment, Elkins held the post of Managing Partner Digital West Coast at Mindshare where she oversaw all regional business including Lionsgate and Summit Studios. Before that, Elkins led digital Media planning and buying for Paramount Pictures theatrical and home entertainment accounts at MEC. Elkins is a graduate of UCLA.
Amy Elkins Job Title President of Media and Marketing Innovation Company STX ENTERTAINMENT Connect via