Tracey Scheppach

Tracey has been a key architect in building media’s future for more than 20 years pursuing her industry-leading expertise in areas such as addressable TV, advanced TV, programmatic TV, online video, cross platform video, second-by- second set-top box data, and Smartv/ACR measurement.

Since 2003, she has played a pivotal role in bringing Addressable TV to life for some of the largest brands in the world, executing hundreds of campaigns for 50+ leading clients including P&G, General Motors, Coke, Bank of America, Samsung, Williams Sonoma, and Kraft.

As Co-founder and global director of Publicis The Pool, Scheppach and her team gained insights into emerging forms of media and helped create industry standards for new advertising models across six global markets.

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