Ed See is an Expert Partner in McKinsey’s Marketing and Sales practice. He Specializes in helping clients transform & modernize their marketing capabilities. His specialty areas are digital strategy, digital marketing, growth and marketing analytics, segmentation, and adtech/martech. In 28 years of practice, Ed has helped some of the world’s most prestigious brands apply new capabilities, analytics, and technology to improve marketing and sales performance and effectiveness.
Ed works with large CPG, retail, and financial industry companies, with a focus on developing and deploying digital, data, and analytics capabilities to find growth and increase the value of their relationships with their customers and consumers. Ed has been a frequent presenter and author at industry events, including the ANA, AdExchanger, USBanker, the Wharton Customer Analytics Initiative and others, as well as being cited by the press including the NY Times, Wall Street Journal, and AdAge.