Role: US lead of the OMD Programmatic product and teams. Luke has spent the last three years working to consolidate digital activation and video investment efforts for OMD, driving new business focused media goals and aligned measurement solutions. Beyond client savings, these efforts have created opportunities and alignment across the OMD portfolio.
Background: Luke has been working in digital media for more than a decade spending his time on every side of the digital transaction. He has a keen eye for efficiency, and a strong history working alongside both global brands and hyper-local advertisers. Recently, Luke spearheaded the evolution, transformation and migration from digital channel-based planning to audience and outcome focused engagements for McDonald’s, State Farm, Army, Pepsico and Apple.