Karen McFarlane

Karen McFarlane serves as President of the American Marketing Association New York.

She also leads Kaye Media Partners, a strategic marketing practice that helps high-growth technology companies drive demand for their products & services, develops innovative mobile & web apps, & creates high-impact digital content. As a senior marketing executive with over 20 years of experience in hi-tech, financial, real estate and entertainment fields, Karen works closely with the C-Suite to devise revenue-generating marketing programs that elevate brand image, improve marketing productivity and build strategic partnerships to grow their business.

Karen was an Adjunct Lecturer in Marketing at Baruch College’s Zicklin School of Business. She volunteered for the Taproot Foundation and until recently, served on the Board of Jack and Jill of America Inc. – Mid-Hudson Valley as Technology Chair. She currently serves on the Board of Trustees at the Rippowam Cisqua School in Bedford, NY.

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