Tatiana Oliveira Simonian is a senior executive at Tumblr leading Global Entertainment Partnerships. She was previously VP of Branded Entertainment at Nielsen and was the first music hire in social media history when she joined Twitter as Head of Music in 2011. Simonian's area of expertise is driving high growth and revenue in the digital space via compelling campaigns with an emphasis on entertainment, experiential and the youth audience. She is also on the advisory board of the music start up, Vinyl Me, Please. Her work has been covered in numerous outlets, won Webby Awards and she was named the Leading Woman in Social Media Engagement by Billboard Magazine. Prior to her career in tech, Simonian was a touring musician and music journalist.
tumblr is so easy to use that it’s hard to explain.
We made it really, really simple for people to make a blog and put whatever they want on it. Stories, photos, GIFs, TV shows, links, quips, dumb jokes, smart jokes, Spotify tracks, mp3s, videos, fashion, art, deep stuff. Tumblr is 478 million different blogs, filled with literally whatever.