Rebecca Duke is Senior Brand Manager at Mars Wrigley Confectionery, the world’s largest confectionery manufacturer. Leveraging 10 years of experience in consumer brand management and innovation strategy, she currently is responsible leading the SKITTLES® and LIFE SAVERS® brands.
Prior to this role, Rebecca held a number of positions on Mars Wrigley Confectionery top brands including M&M’S®, SNICKERS®, and TWIX®. Most recently, Rebecca led the launch of MALTESERS®, the U.K.’s #1 bite size brand, into the U.S market. She also was responsible for the NFL sponsorship strategy and relationship for the Mars Wrigley business. Rebecca focused on creating breakthrough marketing programs that extend through every consumer touchpoint, including the newly created ‘Throw Shine’ campaign for 3 MUSKETEERS® and the SNICKERS® ‘You’re Not You When You’re Hungry’ extension into the NFL sponsorship.
Rebecca Duke Job Title Senior Brand Manager Company MARS WRIGLEY CONFECTIONERY Connect via