Cyber Monday: A Marketer's Guide to Retail Trends
In this Learning Path
Black Friday and Cyber Monday mean all eyes are on retailer tactics. Haven't got your strategy in order? Our Learning Path gathers together some of the best retail thinking to inspire some ideas for appealing to new audiences and closing those valuable sales. Whether it is reaching the holiday shoppers, the new retail game for brands, how retail is evolving, how to manage the digital ecosystem, or how AI and innovation are impacting retail and the future retail environment.
1: Reaching Holiday Shoppers in the Age of Digital
Gain a better understanding of today’s holiday shopper in this session with 10-minute research presentation on the 2019 holiday spending habits of consumers. Then hear from the experts themselves as leading brand marketers discuss the impact of today’s fragmented media landscape on their marketing strategy, the consumer trends they’re keeping an eye on and how these factors have influenced their approach to this year’s holiday season.
2: Seismic Shifts: How Amazon is Reshaping Shopper Marketing
Amazon is dramatically reshaping the traditional understanding of shopper marketing, advertiser/agency relationships, retail media and even product. Traditional organizational structures and operating models have been challenged and success requires seismic shifts from advertisers and agencies alike. So what does this new model look like? Join us as we layout out this new world—uniting shopper marketing, brand marketing, retail media, partnerships and even fulfillment—with advice from those embracing the shift.
3: The New Retail Game
How do you win in the new game of retail? It’s about relevance, personalization, expanding your CRM and loyalty. The onus is on marketers and retailers to be innovators and maintain loyalty in order to stand out. Learn about the role of data and analytics in keeping up with changes and how to thrive in the new age of retail.
4: The Digital Ecosystem of Retail
How do you win in the new game of retail? It’s about relevance, personalisation, expanding your CRM and loyalty. You must communicate to your consumers based on their interests - focusing on key vertical areas, but everything is changing day to day. What isn’t changing is the concept of having to enhance the user experience in order to drive tangible business results. The onus is on marketers and retailers to be innovators and maintain loyalty in order to stand out. This panel speaks to the role of data and analytics in keeping up with changes in spend and the new and upcoming age of retail.
5: AI and Innovation In Retail & Customer Experience
A panel discussion about what works and what doesn't work when deploying innovation and AI solutions in the retail and customer experience industries. From CRM to bots and consumer platforms to brick and mortar where are the opportunities and where should we be cautious when updating approaches. Featuring a panel of leading senior executives from Fortune 500 companies and innovation leaders in the AI, advertising, media and customer care industries.
6: The Future of Retail
Bonin Ventures present a stage focused on exploring the fast-changing relationship between retailers and their consumers. Follow discussions on rewarding loyalty, reshaping retail experiences and the rise of text-to-buy.